Because effective peer review is the cornerstone of academic publishing I take a great deal of interest in the peer review process, to the extent that I read almost all the completed peer review reports before they're sent. Having read so many reports, I have noticed some common types of mistakes that authors make. Based on my observations here are some common pitfalls to avoid:
- Cite the latest research. Peer reviewers will notice this, especially if the research you're not citing is theirs!
- Write to be read. Polish your manuscript before you submit it. Messy prose can imply a messy rationale for your conclusions. If you want to see just how much greater the impact of spare elegant prose is, compare Samuel Richardson with Ernest Hemmingway. Use headings, page numbering, and figures and tables to illustrate your points. Get a third party to read your manuscript before you submit it to spot any flaws you might have missed. If English isn't your first language consider having your manuscript copy edited by a native speaker before submission.
- Clear figures. Figures should be in high-resolution, non-pixellated files, and any text must be clear. If in doubt, zoom in at 150% and look for pixellation. Ideally use a non-compressed format like TIFF. Be able to produce higher-resolution files if necessary.
- File formats. Submitting files in obsolete or obscure formats like Wordstar, MacPaint or Corel isn't helpful! If you have to use them convert the output to PDFs. Use commonly used formats like MS Office formats, RTF or PDF. Ideally use formats that aren't restricted to a particular program or platform. Submit figures in separate files. No file should be more than 3 MB: if reviewers can't download or view your submission then they can't review it.
- Make sure you provide support for all your conclusions. Obviously.
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